The Simpsonville City Council in South Carolina has approved an 11-year management agreement for Nashville-based Opry Entertainment Group to manage and operate the CCNB Amphitheatre at Heritage Park in Simpsonville. The city of Simpsonville retains ownership of the venue.

Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, owns and/or operates a diverse portfolio of indoor and outdoor venues, including Nashville’s Grand Ole Opry House, Ascend Federal Credit Union Amphitheater in Nashville, ACL Live at The Moody Theater in Austin, Texas, and Southern Entertainment, a festival and live event production company, which also has a strong presence in the Carolinas.

CCNB Amphitheatre at Heritage Park, located nearly two hours from Atlanta and Charlotte, N.C. in Simpsonville, is a 14,000-capacity open-air venue. As part of the agreement, OEG will invest at least $6 million in capital over the course of the initial five years. Planned investments include guest amenities, infrastructure enhancements, improved parking and traffic management, and expanded food and beverage offerings.

“CCNB Amphitheatre is an extraordinary community asset with the potential to become a nationally recognized, must-visit entertainment destination,” Patrick Moore, CEO of OEG, said in a statement. “Working closely with the city, we look forward to elevating CCNB Amphitheatre as an even stronger foundational center for the community, artists and fans for many years to come.”

“The City of Simpsonville is thrilled to welcome Opry Entertainment Group as its partner for the CCNB Amphitheatre at Heritage Park,” Simpsonville Mayor Paul Shewmaker said in a statement. “Their legacy goes back more than 100 years through WSM Radio and the Grand Ole Opry. OEG will bring a new level of excitement and fan experience to the stage with a great mix of music genres, artists and events. I’ve seen the culture of commitment in Nashville to world-class entertainment after having worked in the renowned city, so I know what these folks can and will deliver. This partnership and agreement are fantastic for the Simpsonville community.”

Starting with the 2026 season, CCNB Amphitheatre will adopt an open-room programming approach, aimed at offering a diverse mix of concerts and events. In addition to concerts, OEG also plans to activate the venue and its adjacent Heritage Park to offer family-friendly community events and civic events.