Andreea Gleeson, CEO of TuneCore, is stepping aside after a decade with the DIY distribution platform, transitioning into a strategic advisor role for parent company Believe. The move, effective immediately, marks the end of a transformative era for TuneCore and signals its next phase of growth.

Gleeson joined TuneCore in 2015 as head of marketing, later serving as chief marketing officer and chief revenue officer before being named CEO in August 2021. Under her leadership, TuneCore expanded its global footprint, modernized its platform and evolved beyond distribution into artist development, launching initiatives like TuneCore Accelerator to provide education and career-building opportunities for independent artists. In November, the company announced it had surpassed $5 billion in cumulative artist earnings since its founding in 2006 — just 17 months after crossing the $4 billion mark.

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In an internal memo obtained by Billboard, Gleeson expressed pride in the company’s progress and reaffirmed its mission to empower independent artists. “Leading TuneCore has been one of the most meaningful chapters of my career,” she wrote. “Together, we’ve transformed this company true to what matters most: an artist-first mission and a belief in independence.”

She noted that her new advisory role will allow her to support Believe’s executive team at a strategic level. (Read her full memo below.)

Denis Ladegaillerie, founder and CEO of Believe, praised Gleeson’s contributions, citing her role in strengthening TuneCore’s platform, expanding global reach and advancing values such as fraud prevention and gender equity. “Her work co-founding the Music Fights Fraud Alliance and advancing gender equity in the music industry reflects values that are at the heart of Believe and areas we will continue to prioritize,” he said.

Leadership of TuneCore will now be overseen by Romain Vivien, Believe’s global head of music, alongside senior executives including chief revenue officer Brian Miller and chief technology and product officer Luxi Huang.

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Gleeson’s Memo: “TuneCore’s next chapter — and my transition”

Dear Team,

As I write this, I’m filled with pride, gratitude, and a deep sense of connection to all of you.

After ten years at TuneCore, and with the company well-positioned for continued success, Believe and I have mutually agreed that the time is right for me to transition. Effective immediately, I’ll be moving from my role as CEO of TuneCore into a Strategic Advisor position for Believe.

As TuneCore enters this next phase from a position of strength, its mission remains: empower independent artists to succeed on their own terms, moving them from “access to success” through an efficient, automated platform. Moving forward, TuneCore will prioritize harnessing more fully the capabilities of Believe, to help artists grow globally.

Believe and I looked at what the future requires and agreed the best path is for me to support Believe’s executive team in an advisory capacity to continue building where I can have the greatest impact.

Leading TuneCore has been one of the most meaningful chapters of my career. Together, we’ve transformed this company, expanding our global footprint, strengthening and modernizing the platform, and pivoting from just distribution to artist development by launching programs like TuneCore Accelerator to give artists deeper support, education, and access to real career-building opportunities. Through it all, we stayed true to what matters most: an artist-first mission and a belief in independence.

None of this happened because of one person. It happened because of all of you. Your creativity, resilience, ambition, and care for artists shaped TuneCore into what it is today. I’ve been continually inspired by the way this team shows up for each other and for the creators who trust us with their careers.

TuneCore’s success has also been deeply connected to the Believe Group’s long-term vision and global scale, which allowed us to grow with purpose while serving independent artists at every stage of their journey. This planned transition reflects my confidence in the strength of this team and in TuneCore’s next phase of growth within the Believe ecosystem.

While my role is changing, my belief in this company and in all of you is unwavering. Thank you for the trust, the hard work, the laughter, the late nights, and the shared wins. TuneCore will always be a part of who I am and I can’t wait to see what you build next.

With gratitude,
Andreea